There are nine common Economic Values that people consider when evaluating potential purchase.
They are:
1. Efficacy - how well does it work?
2. Speed - how soon does it work?
3. Reliability - can I depend on it to do what I want?
4. Ease of use -
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Anonymous 3
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This depends on kind of industry you are in because for luxury stuff a product that makes people feel good or look good often wins, even if it’s pricier
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