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Sujeet Chaudhary

Stealth • 2d

There are nine common Economic Values that people consider when evaluating potential purchase. They are: 1. Efficacy - how well does it work? 2. Speed - how soon does it work? 3. Reliability - can I depend on it to do what I want? 4. Ease of use - how much effort does it require? 5. Flexibility - how many things does it do? 6. Status - how does this affect the way others perceive me? 7. Aesthetic appeal - how attractive or otherwise aesthetically pleas- ing is it? 8. Emotion - how does it make me feel? 9. Cost - how much do I have to give up to get it?

5 replies1 like

Replies (5)

Anonymous 3

Stealth • 2d

This depends on kind of industry you are in because for luxury stuff a product that makes people feel good or look good often wins, even if it’s pricier

0 replies

Anonymous 2

Stealth • 2d

wow good list but I think 9 should be first and 1 should be 2nd tho

1 replies

Anonymous 1

Stealth • 2d

Really think people go through 9 things in their head before buying?

1 replies

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