Welcome to OUT OF THE BOX MARKETING !
EP=26 (Coca-Cola)
"Happiness Machine"
Coke wanted to market their brand, but instead of going traditional, they took an alternative approach.
They set up vending machines around college campuses. However, it
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Anonymous 3
Stealth • 2m
I love how Coca-Cola made the campaign about surprise and delight.
Coca-Cola, one of the first bottles from the 1890s. This syrup not only helped with aches and pains, but also gave strength and boosted mood. The drink originally contained two main ingredients: coca leaves, from which cocaine is made, and caffeine f
Coca-Cola Company promotional poster from the World War II era. Coca-Cola traveled the world with American soldiers, becoming a worldwide product and a symbol of American affluence.
The first employees team of the Coca-Cola Company in Atlanta (1892)
0 replies2 likes
Vishu Bheda
•
Medial • 3m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
That's fantastic!!
Fanta was created during World War 2 by the German Coca-Cola Company.
While Germany didn't obtain Coca-Cola syrup during wartime, the manager of the plant came up with the idea of a fruit-flavored drink.
The name Fanta comes f
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0 replies3 likes
SHIV DIXIT
Stealth • 10m
Viral Marketing Strategy - 3
So guy's we all know that coco cola is the biggest cold drink brand in the world with the valuation of 250 Billon dollars.
In early days coco cola is not so popular in India and Pakistan both countries. All the local
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2 replies9 likes
Chamarti Sreekar
Stealth • 12d
Coca-Cola is finding new ways to connect with people in a way that feels local and personal.