Welcome to OUT OF THE BOX MARKETING !
EP=26 (Coca-Cola)
"Happiness Machine"
Coke wanted to market their brand, but instead of going traditional, they took an alternative approach.
They set up vending machines around college campuses. However, it
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Anonymous 3
Hey I am on Medial • 5m
I love how Coca-Cola made the campaign about surprise and delight.
Coca-Cola, one of the first bottles from the 1890s. This syrup not only helped with aches and pains, but also gave strength and boosted mood. The drink originally contained two main ingredients: coca leaves, from which cocaine is made, and caffeine f
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.
Coca-Cola Company promotional poster from the World War II era. Coca-Cola traveled the world with American soldiers, becoming a worldwide product and a symbol of American affluence.
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Mridul Das
Introvert! • 1m
Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue.
Pepsi 14700 cr
Coca Cola 14200 cr
Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m
I have made a juice product like Sting and Coca Cola but I do not have funding. I also know marketing but I have not taken any course in marketing.
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Vishu Bheda
•
Medial • 6m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
The first employees team of the Coca-Cola Company in Atlanta (1892)
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Aryan Raj
Building @Prescribal... • 12m
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio