Welcome to OUT OF THE BOX MARKETING !
EP=26 (Coca-Cola)
"Happiness Machine"
Coke wanted to market their brand, but instead of going traditional, they took an alternative approach.
They set up vending machines around college campuses. However, it
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Anonymous 3
Hey I am on MedialĀ ā¢Ā 4m
I love how Coca-Cola made the campaign about surprise and delight.
Do you think Coca Cola with all their product, operation network, marketing and branding, Coca Cola a premium drink?
10 replies3 likes
Mridul Das
Introvert!Ā ā¢Ā 27d
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ā¹10 packs with no sugar and light beverages.
Coca-Cola, one of the first bottles from the 1890s. This syrup not only helped with aches and pains, but also gave strength and boosted mood. The drink originally contained two main ingredients: coca leaves, from which cocaine is made, and caffeine f
Coca-Cola Company promotional poster from the World War II era. Coca-Cola traveled the world with American soldiers, becoming a worldwide product and a symbol of American affluence.
0 replies3 likes
Mridul Das
Introvert!Ā ā¢Ā 12d
Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ā¹1,000 crore in revenue.
Pepsi 14700 cr
Coca Cola 14200 cr
Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m
The first employees team of the Coca-Cola Company in Atlanta (1892)
0 replies2 likes
Vishu Bheda
Ā ā¢Ā
MedialĀ ā¢Ā 5m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business modelš:
First, forget everything y
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio