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Welcome to OUT OF THE BOX MARKETING ! EP=26 (Coca-Cola) "Happiness Machine" Coke wanted to market their brand, but instead of going traditional, they took an alternative approach. They set up vending machines around college campuses. However, it

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Anonymous

Anonymous 1

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True, people don’t just remember a product, they remember the joy it gave them. Pure genius

1 replies1 like
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