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Was speaking to a friend who does performance marketing for apparel brands. Not big ones but D2C folks who have ad spends of ~5 Lakhs per month. Most D2C folks I know, lose money. But according to him, not in apparels. Everyone makes money in it.

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Anonymous

Anonymous 3

Hey I am on Medial • 3m

Surprising, but it makes sense; clothes are a repeat-purchase category with emotional value

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