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Rohith R

I help businesses to... • 7m

Wondered why you buy things you don’t need? Let’s talk about Neuromarketing. Imagine this: You’ve just finished shopping and are waiting at the billing counter, tired but relieved. While standing there, your eyes catch a glimpse of a ₹10 Milkybar sitting on the shelf. Without much thought, you grab it. “It’s just ₹10, why not?” Here’s the thing—brands know you’re going to do this. This phenomenon is called Neuromarketing. What is Neuromarketing? Our brains work in similar patterns, and companies use this knowledge to understand how we make buying decisions. They analyze behaviors, patterns, and preferences to strategize ways to make us buy more, often without us realizing it. Ever bought something because it was on offer? Or felt the urge to buy when you saw a sign saying, “Only 3 stocks left!” even though there’s no real urgency? You’re not alone. These subtle tactics are used by brands like Apple, Samsung, Nike, and Adidas to nudge us into purchasing decisions. Take a moment to reflect. How many of the things you’ve bought recently were things you actually needed versus things you were subtly nudged to buy?

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Anirudh Gupta

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One of my favourite videos about Neuro marketing which shocks me about how Neuromarketing proves that there is nothing called free will and we are influenced by external elements which in turn creates a desire to buy. A must watch video!

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