Wondered why you buy things you donโt need? Letโs talk about Neuromarketing. Imagine this: Youโve just finished shopping and are waiting at the billing counter, tired but relieved. While standing there, your eyes catch a glimpse of a โน10 Milkybar sitting on the shelf. Without much thought, you grab it. โItโs just โน10, why not?โ Hereโs the thingโbrands know youโre going to do this. This phenomenon is called Neuromarketing. What is Neuromarketing? Our brains work in similar patterns, and companies use this knowledge to understand how we make buying decisions. They analyze behaviors, patterns, and preferences to strategize ways to make us buy more, often without us realizing it. Ever bought something because it was on offer? Or felt the urge to buy when you saw a sign saying, โOnly 3 stocks left!โ even though thereโs no real urgency? Youโre not alone. These subtle tactics are used by brands like Apple, Samsung, Nike, and Adidas to nudge us into purchasing decisions. Take a moment to reflect. How many of the things youโve bought recently were things you actually needed versus things you were subtly nudged to buy?
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