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Aditi

Hey I am on Medial • 1d

“Built to Buy: How Algorithms Quietly Shape You Into Their Ideal Customer” Most think algorithms just deliver content. But in reality, they also shape who you become as a consumer. Platforms like Instagram, YouTube, and TikTok don’t just show what you like—they reinforce and evolve your interests. Watch two videos on fitness? Suddenly, you’re being nudged toward supplements, gym gear, and a new identity: “fitness enthusiast.” The more you engage, the more the algorithm builds a version of you—not just to entertain, but to sell. This turns passive users into predictable buyers. You’re not just discovering content… content is silently training you to want things you never planned to want.

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