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Was speaking to a friend who does performance marketing for apparel brands. Not big ones but D2C folks who have ad spends of ~5 Lakhs per month. Most D2C folks I know, lose money. But according to him, not in apparels. Everyone makes money in it.

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SHIV DIXIT

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he is enjoying sweet spot of market and it's really hard to find that spot for playing with your brand but seriously i don't like this industry models like everyone is just copying other people's without investing in R&D . Nobody wants to capture bangaladesh textile downfall

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