Earlier this week - PocketFM announced a 6x growth in FY24 revenue crossing ₹1,000 Cr. 💡I never expected audio series to garner so much engagement: A report by Redseer suggests that AS now gets 2x more engagement than music and is super-close to video - - Video Streaming, 100 minutes/day - Audio Series, ~95 minutes/day - Music, 30 minutes/day Micropayment options seem to aid in adoption in both India and the United States: Over 80% of users prefer micropayment over monthly or annual subscriptions. (Micropayment is when users have the option to pay as per usage or in frequencies <30 days) 📈AS has grown over 40x in the past 2 years and is expected to have a TAM of $50 B by 2027, at 2.6 Billion users.
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