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PVR Cinemas Overview 1. Foundation (1997): Established as a joint venture between Priya Exhibitors (Ajay Bijli) and Village Roadshow, with its first multiplex in Delhi. 2. Growth: Introduced India's first multiplex culture; became a leader with in

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Navneet Chaudhary

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Ozone Pharma • 4m

Also, the PVR has realized that attracting viewers to cinema halls has become increasingly challenging due to the rise of OTT platforms. Following its merger with INOX, the company diversified into the F&B business by partnering with Devyani International to establish F&B outlets. It now allows non-ticket holders to purchase food as well. Notably, the F&B segment accounts for 37% of PVR's revenue and is growing faster than its ticketing business.

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