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Sairaj Kadam

Entrepreneurย โ€ขย 9m

Actually, yes, definitely. But most people miss one thing: For mass appeal, I don't think going with macro-influencers is the best option. You really need to work with a single person. If youโ€™re targeting a specific niche or community, influencers are the way to go. But for mass appeal, I'd suggest being an influencer yourselfโ€”someone who offers value. Iโ€™m not saying share your daily life everywhere, but present yourself in a meaningful way. With macro-influencers, they might charge you way more than they deserve, and the reach can be limited. People donโ€™t always engage unless itโ€™s a huge brand or collaboration. So, it's better to focus on building your own influence.

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