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Sairaj Kadam

Entrepreneur • 7m

Actually, yes, definitely. But most people miss one thing: For mass appeal, I don't think going with macro-influencers is the best option. You really need to work with a single person. If you’re targeting a specific niche or community, influencers are the way to go. But for mass appeal, I'd suggest being an influencer yourself—someone who offers value. I’m not saying share your daily life everywhere, but present yourself in a meaningful way. With macro-influencers, they might charge you way more than they deserve, and the reach can be limited. People don’t always engage unless it’s a huge brand or collaboration. So, it's better to focus on building your own influence.

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