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Prem Siddhapura

Unicorn is coming so...ย โ€ขย 5m

Why Most of the Content You Read About Growth Is Wrong As growth becomes a hot topic, more content is being produced, offering advice, frameworks, and case studies. While this can be great for inspiration, much of it leads readers down incorrect paths by prescribing โ€œprovenโ€ tactics without considering context. Hereโ€™s why you should approach such advice with cautionโ€”and how to make it work for you. The Problem: One-Size-Fits-All Advice Take the example of the minimal homepage. Numerous articles claim minimal homepages (e.g., Facebook, Dropbox) always convert better. However: โ€” Counterexamples exist: For instance, a Crazy Egg case study showed long-form pages outperforming minimal ones. โ€” Itโ€™s situational. In some cases, minimal designs fail to provide enough information for the user to take action. In others, they succeed. The takeaway? Growth tactics arenโ€™t universal. Prescriptive advice often ignores the unique variables that influence success.

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