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Prem Siddhapura
Unicorn is coming so... • 7m
Why Most of the Content You Read About Growth Is Wrong As growth becomes a hot topic, more content is being produced, offering advice, frameworks, and case studies. While this can be great for inspiration, much of it leads readers down incorrect paths by prescribing “proven” tactics without considering context. Here’s why you should approach such advice with caution—and how to make it work for you. The Problem: One-Size-Fits-All Advice Take the example of the minimal homepage. Numerous articles claim minimal homepages (e.g., Facebook, Dropbox) always convert better. However: — Counterexamples exist: For instance, a Crazy Egg case study showed long-form pages outperforming minimal ones. — It’s situational. In some cases, minimal designs fail to provide enough information for the user to take action. In others, they succeed. The takeaway? Growth tactics aren’t universal. Prescriptive advice often ignores the unique variables that influence success.
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