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Mr Z
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Medial • 1m
The man who heals what doctors can't: Will Ahmed. He took on Nike & Apple to build a $3.6 BILLION healthcare revolution. Now Michael Phelps, LeBron James & Patrick Mahomes can't live without his product. Whoop's blueprint to blowing up a business is unmissable: Meet Will Ahmed, a Harvard student-athlete who felt lost about his training's impact. Athletes lacked insights into sleep, recovery, or overtraining. Will read 500 scientific papers and wrote his own on continuous body monitoring. This leading him to found WHOOP in 2012, focusing on recovery through Heart Rate Variability (HRV). Ignoring advice to add more features, WHOOP stuck to its niche. They gave devices to elite athletes without paid endorsements, creating authentic buzz. Icons like LeBron James and Michael Phelps used WHOOP for its unique data. In 2018, WHOOP introduced a $30 monthly subscription, making it accessible yet premium. Their podcast with top athletes boosted growth. Follow for more content.
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