Passionate about Pos... • 7m
But I've seen most of the people argue the first approach is better, as if there wasn't a product, what we build audience for? I often answer - for idea
Will become a inspir... • 1m
“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan
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