The distribution was not in the perfect pitch and the d2C was concentrated more... but was not working well on qq due to high competitor... also the prize point of the product plays an important role.. the taste was good no matter
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Was speaking to a friend who does performance marketing for apparel brands.
Not big ones but D2C folks who have ad spends of ~5 Lakhs per month.
Most D2C folks I know, lose money. But according to him, not in apparels. Everyone makes money in it.