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need an business idea which works great on word of mouth and with almost zero marketing

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

Purple Cow Marketing: Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

Some one have experience in influencer marketing?

Is influencer marketing good? Or should I start collaborative marketing? Influencer marketing: In influencer marketing, brands collaborate or pay influencers for promotion. Collaborative marketing: In collaborative marketing, brands collaborate wit

Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?

What are bad sides of Influencer marketing??