Post on Medial

Left the Bajaj legacy, lost his co- founder and built a 34,000 CR company. 1. After completing his master's degree in Business Administration in the USA, Anurang Jain returned to India but got critical advice from his uncle, Rahul Bajaj, of the Bajaj group. He suggested opening a Bajaj Auto dealership in Pune, but Anurang had other plans. 🤔 2. He proposed entering the components manufacturing business, recognizing the potential of supplying Bajaj Auto and other original equipment manufacturers (OEMs). He wanted to leave the Bajaj legacy and build his own. 💪 3. In 1985, Anurang and his twin brother, Tarang, established Anurang Engineering Company in Waluj, Aurangabad, to supply aluminium die-casting products. He took advantage of the ten-year sales tax rebate policy, which allowed him to retain collected tax as his cash flow interest-free. ✅ 4. While supplying castings, he realized a problem. He did not own their technology and could be knocked down by anyone tomorrow. He entered into technology joint ventures to solve this and introduced new products—shock absorbers, front forks, clutch assemblies, and disc brakes. And magic happened. 🪄 5. He scaled the company 50 times in 10 years to reach a revenue of 500 CR by 2005. Producing cast moulds in-house, he opened two more plants in Gurugram and Chennai near his customers. But 95% of the company's revenue came from just one client—Bajaj Auto. 🤔 6. In 2006, Anurang led the acquisition of casting and machinery companies - Amann Druckguss GmbH in Germany, followed by Fondalmec SpA & Fondpress Srl in Italy in 2007. He now had clients like Audi, Porsche, Renault, and BMW. While Bajaj Auto was down to 56%, the 2008 global crisis had come. 👇 7. Since all acquisitions were on debt, Anurang now had a 4:1 debt to equity. To worsen things, his sales dropped by 40% in Germany and 25% in India. He devised a plan, consolidated his plants from 19 to 16, and formed a vendor association with 26 outsourced component manufacturing companies. And it worked. 🙌 8. Net debt to equity was down to just 0.8. But as soon as the crisis ended, Tarang left the company to lead Varroc Engineering. Anurang was the last man left and decided to run the show under a new name. In 2012, Endurance Technologies was born. 🚀 9. Endurance grew by 26% yearly and clocked sales of 4,917 CR by 2015, making it India's largest two-wheeler and three-wheeler component manufacturer. But moment came on 19 October 2016, when it got listed with an 1161.73 CR IPO that oversubscribed by 43.84 times. It became an 18000 CR company. 📉 10. Today, Endurance Technologies clocks revenue of 10,326.5 CR at a profit of 1413.6 CR. With 31 plants worldwide, it is India's largest Aluminum Die-Casting company. 💪 ➡️Leaving the Bajaj legacy, bringing down over 1000 CR in debt, and losing his co-founder, Anurang Jain has led his endurance to become a 34135 CR company today. 🙏