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It's a psychological trick to create a interface that force user to checkout fast basically force user to create fast decisions for purchasing things
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โThe Decoy Effect: How Brands Trick You into Choosing Moreโ The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the โdecoyโ) to subtly push customers toward a more profitable choice. It plays on human p
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โSet and Selected: How the Default Effect Quietly Influences Customer Choicesโ The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u
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