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Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

I have great ideas that will help to be a great enterpreneur but I don't have any investment,what can I do ?

Do you know, We often follow the majority in our thoughts and actions, a behavior known as "social conformity." This happens because we don't want to feel left out or judged. But going along with the crowd isn't always the right choice. Groupthink ca

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How Behavioral Nudges Influence Big Business Decisions” Behavioral nudging involves subtly guiding people’s decisions without restricting their choices. In business, it’s used to influence customer and employee behavior through design, defaults, and

“Less Is More: How the Paradox of Choice Drives Smarter Business Decisions” The Paradox of Choice is a psychological principle where offering too many options can overwhelm customers, leading to decision paralysis or dissatisfaction. While variety s