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Vansh Khandelwal

Full Stack Web Devel... • 8m

The Open Network for Digital Commerce (𝐎𝐍𝐃𝐂) is a government initiative designed to level the playing field in India’s e-commerce space, especially for small retailers. Unlike traditional e-commerce models like the Inventory Model, where companies sell products at a markup, and the Marketplace Model, which connects buyers and sellers but can lead to deep discounting, ONDC aims to protect small businesses from these pressures. ONDC focuses on three key principles: 1. Discoverability: Products listed on any platform are visible across all ONDC-compliant platforms, expanding reach for smaller sellers. 2. Interoperability: Buyers can choose delivery services from different platforms, promoting flexible logistics. 3. Price Comparison: Consumers can easily compare prices across platforms, ensuring they get the best deal.

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As of January 2025, India's Open Network for Digital Commerce (ONDC) has over 7.64 lakh sellers and service providers, and has facilitated over 15.7 million total orders, aiming to democratize digital commerce and empower small businesses.

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