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Returns and refund abuse is killing small e-commerce sellers. Customers treat e-commerce platforms like trial rooms and send back used or damaged goods. It's fine for big players, but small businesses can’t survive this culture of entitlement

Product returns, fraud, inventory management, customer service

Poor stock control or overstocking can lead to delayed shipments or missed sales opportunities

Fraudulent transactions, chargebacks, and security breaches, which can severely impact revenue and brand reputation

With intense competition, keeping customers engaged through loyalty programs, personalized experiences, and excellent service can be a constant challenge

Logistics in Tier 2 and Tier 3 cities is a nightmare. Sellers can’t grow because delivery costs and delays kill customer satisfaction. But if platforms invest in better infrastructure, they’ll just charge sellers more. So what’s the solution?