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Everybody in this content era keeps on saying, "Storytelling is vital", "Storytelling is the only hook you need", blah blah blah... But no body tells you how to do proper storytelling for your content. For my clients I usually suggest SCARS Frame

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Anonymous

Anonymous 3

Stealth • 1m

I like the idea of a storytelling framework, but not everything needs a resolution or transformation. Some of the best stories just highlight a moment without a big ‘switch’ at the end. Could SCARS work for all types of content?

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