How would the idea of making preservative free aachar (pickles) that would be tasty and primarily target tier 2 cities like bhopal indore etc. and that achar tastes very different and famous in our whole hostel.
Story of Expanding Achar Business
In 2001 Kartik was studying in IIT and his mother was a village house wife . Kartik mother always send his favourite homemade village ( Achar ) because hostel food was tasteless and Kartik friends always eats Kart
Why Indian Customers Are the Toughest to Convince⁉️🤔
1. Value: Indians want higher value for less investment of money and often bargain. Therefore India is considered price sensitive market
2. Trust : if there are two alternatives, Indian would
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