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The insane $7 trillion empire of Unilever Ltd The story starts with "Lever brothers" in 1885, England In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr

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Prathik Karthikeyan

Tech | Law | Startup... • 7m

A very interesting case study is how HUL & Reckitt created business plans that lasted multiple decades some reportedly even 100 year long. The proof is also in the pudding in that HUL has distribution in nearly every remote part of the country where even the local government let alone other companies have not managed to establish a solid presence.

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