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Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -

It’s one of those rare instances when AMUL’s top man (Jayen Mehta) has got me a little worried about his plans 🙏🙏 In the last few days, Sir has expressed optimism about what Donald Trump’s reciprocal tariffs mean for Indian dairy exports. He has m

Top News of the day: 1. British International Investment (BII) has invested $100 million in ReNew Energy’s solar manufacturing unit in India 2. India is projected to have 123 million electric vehicles (EVs) on the roads by 2032 in a best-case scena

Top News of the Week 1. Funding: - The week saw the first mega funding deal materialise for an Indian startup in the form of healthtech unicorn Innovaccer’s $275 Mn Series F fundraise. - On the back of this, healthtech emerged as the most funded

Top news of the day: 1. Fi Money has launched the first Model Context Protocol (MCP) Server, enabling users to connect their comprehensive financial data with AI assistants like ChatGPT and Gemini. 2. JioBlackRock Asset Management successfully rais

Top News of the day: 1. DCDC Health Services Pvt. Ltd. (DCDC), which operates dialysis centers under the DCDC Kidney Care brand, has raised Rs 150 crore ($17.4 million) from Singapore-based ABC Impact, an Asia-focused impact investor backed by Temas

Top News of the Day: 1. Beverage startup Latambarcem Brewers (LB Brewers) has secured $1.5 million (Rs 12.5 crore) in a pre-Series A round co-led by SPV 2. Hero Vired, the online education company owned by the Hero Group, has appointed Prakhar Kasa