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The decline of cultural values has created a strong opportunity to market premium products. People often aspire to appear rich and affluent, so theyโ€™re drawn to items that help them project wealth and status. best example is Iphone

Shivam Singh

"Igniting My Startup...ย โ€ขย 6m

Aspiring to a better life isnโ€™t the problemโ€”itโ€™s when "better" is defined mainly by wealth and status. This shift toward materialism, valuing luxury over inner values, opens up a market for premium products as people focus more on appearances.

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