The decline of cultural values has created a strong opportunity to market premium products. People often aspire to appear rich and affluent, so they’re drawn to items that help them project wealth and status.
best example is Iphone
Aspiring to a better life isn’t the problem—it’s when "better" is defined mainly by wealth and status. This shift toward materialism, valuing luxury over inner values, opens up a market for premium products as people focus more on appearances.
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