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Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

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Wild Kira

Stealth • 27d

Agree to ur point but in most of the users mind, lava position themselves as a cheap(not in terms of price only) company, if they started a new sub brand then there's a potential. like you can see with nothing for low segment they launch cmf. if you ask consumer what will you choose I guess maximum of them choose cmf over lava. It's all where they position, cmf is low budget phone but still it gives premium vibes.

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