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Agree to ur point but in most of the users mind, lava position themselves as a cheap(not in terms of price only) company, if they started a new sub brand then there's a potential. like you can see with nothing for low segment they launch cmf. if you ask consumer what will you choose I guess maximum of them choose cmf over lava. It's all where they position, cmf is low budget phone but still it gives premium vibes.
Introvert!ย โขย 4m
Here is a short detail about the India's only serious smartphone brand ๐ฒ LAVA international ๐ปwhich is a Noida based 2009's startup ๐ โก๏ธLava international is now present over 50 countries internationally. โก๏ธ They are investing โน2600 crores in Re
See MoreDigital Marketer (Me...ย โขย 1y
It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target
See MoreBuilding in b2c fint...ย โขย 7m
Hi folks. I am building in b2c fintech from Mumbai, in a sub segment that's grown 40X in the last 2 years. I have 10 years of fintech experience across growth, pnl, strategy and partnerships. looking to jam with folks with product and engineering e
See MorePrev- Founder & CEO ...ย โขย 1y
Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm
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