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Why Myntra Still Has a 55% Market Share: A Case Study in Smart Strategy In India’s rapidly evolving fashion e-commerce space, Myntra’s continued dominance is nothing short of impressive. With over 55 percent market share in 2024, Myntra has managed

The Jewelry Wishlist Feature That Doubles Conversions? In online jewelry retail, success isn’t just about stunning photos or elegant branding—it’s about smart, conversion-driving features. One of the most overlooked? The wishlist. Retailers who imp

Story time 📖😂 So this goes back to when I was in 8th grade and a Byju’s counsellor had come to my house to pitch their course. You know the typical scene — parents sitting seriously on the sofa, the counsellor trying to sell dreams, and me, the co

Launched in late 2024, Jarvis is that cool new kid on the block that's shaking up advertising for brands selling on Zepto. Imagine a tool so smart that it's already blasted out 15 billion ad impressions and has generated advertising revenue equivalen

In 2015, the business world was buzzing with disbelief over a move that sounded more like the plot of a feel-good movie than reality👀. Dan Price, the CEO of Gravity Payments, a small credit card processing company in Seattle, had just announced so

What Can ₹10,000 Really Do? A lot of people think ₹10,000 isn’t enough to do anything big but if you look at it differently you will see it’s more powerful than it seems. You do not need lakhs to get started In fact many small businesses, side proj

Top news of the day: 1. Showroom B2B, founded by Abhishek Dua and Shubham Gupta in 2020, addresses the challenges faced by Indian fashion retailers in Tier II cities. 2. EndureAir, a deeptech drone company from Noida, India, is enhancing India's dr