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Reliance Jio hiked its tariffs in July 2024, but despite this move, the company lost approximately 10.9 million customers in the second quarter. On the other hand, BSNL managed to gain 2.9 million new users in July. This shift highlights that Indian

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Sajin

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Foundation • 2m

Thats a very small number compared to 1300 million population, to summarize about price sensitivity. Since Airtel, Vodafone and Jio hiked the price equally, and Tata only had 2.9M new customers, where did the rest 8Million Jio customers go?

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