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14. Linkages in the Value Chain: Activities in the value chain can be interrelated. Improving one activity can enhance others. Coordination between activities can lead to cost savings and improved differentiation. 15. Strategic Group Analysis: Identifies groups of companies within the same industry that pursue similar strategies. Helps analyze competition and identify direct rivals. 16. Resource-Based View: Focuses on the internal resources and capabilities of a firm as sources of competitive advantage. Emphasizes the importance of rare, valuable, inimitable, and non-substitutable resources. 17. Competitive Advantage and Market Dynamics: Acknowledge that market conditions change and strategies must evolve. Firms need to regularly reassess their competitive position. 18. Barriers to Imitation: Sustainable competitive advantages are supported by barriers that prevent competitors from replicating advantages. These may include proprietary technology, patents, brand loyalty, or exclusive supplier relationships. 19. Strategic Alliances: Forming alliances can enhance competitive advantage by combining resources and capabilities. Can also mitigate risks associated with entering new markets. 20. Role of Leadership: Strong leadership is crucial for establishing and maintaining competitive advantage. Leaders must foster a culture that encourages innovation and responsiveness to market changes.

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