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Ansh Kadam

Founder & CEO at Bui... • 9m

How insecurities are used in marketing so that the companies can capitalize on it and how you can prevent it. Bad breath is not that big of a deal, but Listerine made it look bad. They made a campaign to specifically target females and said - Always a Bridesmaid, Never a Bride. Means that you will never get married if your mouth smells bad, and the campaign was a huge success for them. Head and Shoulder scares you and embarrasses if you have dandruff and if you want to be safe from embarrassment, you have to use their shampoo. Santoor creates fear of you looking old and sells you their sops. Lysol shows kids in their ads and makes the parents insecure about hygiene. But there is only 1 way to prevent this from happening, whenever you go shopping always ask yourself, "Is this something you really need or is someone creating a need and then solving it as well, by making me buy their product". Share the value with someone who may need it. And stay vigilant for such marketing.

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