Founder & CEO at Bui...ย โขย 9m
How insecurities are used in marketing so that the companies can capitalize on it and how you can prevent it. Bad breath is not that big of a deal, but Listerine made it look bad. They made a campaign to specifically target females and said - Always a Bridesmaid, Never a Bride. Means that you will never get married if your mouth smells bad, and the campaign was a huge success for them. Head and Shoulder scares you and embarrasses if you have dandruff and if you want to be safe from embarrassment, you have to use their shampoo. Santoor creates fear of you looking old and sells you their sops. Lysol shows kids in their ads and makes the parents insecure about hygiene. But there is only 1 way to prevent this from happening, whenever you go shopping always ask yourself, "Is this something you really need or is someone creating a need and then solving it as well, by making me buy their product". Share the value with someone who may need it. And stay vigilant for such marketing.
I help businesses to...ย โขย 4m
Duolingo's 'Death of the Owl' Campaign is the most riskiest campaign in recent times. Here is the short overview of what's the campaign is about, Duolingo announced that their OWL mascot is hitted to d*ad by a tesla cyber truck. So they encouraged
See MoreI will rule the worl...ย โขย 6m
We have all experienced that moment ๐Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment
See MoreEntrepreneur and Ger...ย โขย 11m
A brand that pulled off its marketing campaign- 1. A brand famous for its sportswear was successful in generating revenue because it got to the audience's heart through the "Just Do it" campaign. What was so special about it? ๐ It didn't drive it
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