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Ansh Kadam

Founder & CEO at Bui... • 1y

How insecurities are used in marketing so that the companies can capitalize on it and how you can prevent it. Bad breath is not that big of a deal, but Listerine made it look bad. They made a campaign to specifically target females and said - Alway

Nawal

Entrepreneur | Build... • 1y

FOMO is the key .

1 Reply

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Ansh Kadam

Founder & CEO at Bui... • 1y

Key for businesses and downfall for the people who fall for it.

1 Reply

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“FOMO Marketing: Turning Urgency into Sales” FOMO (Fear of Missing Out) marketing taps into a basic human emotion — the anxiety of missing out on something valuable or exclusive. It’s the reason we rush to buy limited-edition products, join flash sa