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Sairaj Kadam
Entrepreneur • 6m
Recently, I was watching a YouTube video, and the main character said something that stuck with me. They mentioned that if you want to succeed in the business world, you need customers. If you have few customers, your business will struggle. No disagreement there—it’s true. But what hit me hard was the next part. The person said that to acquire customers, you need leads. Now, while this is accurate for some businesses, it’s not the whole truth for all. The idea that you need tons of leads to succeed can be misleading. If you’ve seen my earlier post on leads, you’ll know where I stand on this. The person went on to say that for every one customer, you should aim to have 100 leads. So if you want 10 customers, you should target 10,000 leads and reach out to every single one of them through calls or DMs. This, while possible, feels unnecessarily difficult. What if, instead of blasting out to thousands of leads, you crafted smart, personalized emails and secured 10 customers from just 100 leads? It’s a more efficient and effective approach. Think about it—quality over quantity can make all the difference. ~ Kadam
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