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Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smalle

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Saksham

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Bebyond • 1m

Exactly! The importance of securing your IP rights from the start cannot be overstated. Many startups underestimate how frequently IP disputes arise, and they think it’s an issue only for large companies. But the reality is, that strong IP protection makes your business defensible and attractive to investors. Missing out on this can lead to scenarios like the one you mentioned, such as being blindsided by an infringement claim just as you’re gaining traction. A solid IP strategy should always be a priority, right alongside product development and market fit.

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