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Being a corporate lawyer and working with startups in their fundings, documents and trademark comes with a perk of getting an early insight of what could be a boom in the future market. Trademark Trends 2024: Key Insights In 2023, trademark filings revealed intriguing shifts. Clarivate's report highlights: • Filing Activity: Post-pandemic dip in US, EU, and UK filings marks a return to normalcy. • Eastern Dominance: Mainland China accounted for: - 21% of USPTO applications - 14% of EUTM applications •Leading Applicants: L'Oréal is a top filer across multiple regions. •Rising Disputes: Increased international filings and trademark disputes. Strategic Takeaways: •Data Analytics: Leverage insights to stay ahead. •Global IP Strategy: Adapt to regional differences. •Market Prioritization: Focus on key markets. •Agility: Respond to sector-specific trends. Prepare for 2024's evolving trademark landscape by embracing these insights and strategies!