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Havish Gupta

Stealth • 3m

How Cartlane disrupted the Jewellery Market? > jewellery market was totally offline > So Mithun Sancheti Thought to make it Online > In 2008, he started CaratLane along with Srinivasa Gopalan > idea was to create an online platform where one could browse, customise, and purchase jewellery > soon raised $500k in seed funds > but it didn't work > people didn't trust buying jwellery online > They added transparent pricing and authenticity guarantees > even that didn't work > further, it's a capital-intensive business with high operational costs > time for change! > they raised $13M and set up offline stores > customers could now try jewellery offline and then buy it online > this worked! > in 2016, Titan, Tata's brand, acquired 65% of the company for $50M > today, CaratLane makes over ₹2000cr in revenue with a ₹170cr profit Awesome, isn't it?

4 replies2 likes

Replies (4)

Nihar Ranjan Samal

Stealth • 3m

of course that Idea won't work but this will If there was an app where we could list all the jewelleries of the store and the customer could try it online and see all the design of his taste and could go to the store and buy that piece.like Zomato for jwellery except delivery is not an option

0 replies

Anonymous 2

Stealth • 3m

I will never buy jwellery online. I mean... koi leke bhaag gaya toh? Food delivery people eat our foods, what happens if the del guy flees with the jwellery?

0 replies

Anonymous 1

Stealth • 3m

Bhai heavy opportunity he stumbled upon. Of course it was offline all this time, smart move.

0 replies

Anonymous 1

Stealth • 3m

Is it relevant that he came from that family business? And he had education from tier 1 college?

0 replies

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