I'm quite excited for swiggy's upcoming IPO - but they recently brought up possible risks that could lead to loss making in their DRHP which I think is quite important to consider:
A) Haven't found locations for their dark stores yet and may run in
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Anonymous 1
Hey I am on Medial • 8m
...and hence the aggressive push on celebrity endorsements...
Byju’s was India’s most valuable edtech giant — now it’s valued at ZERO. How did it fall from a $22B star to a cautionary tale?"
Byju’s rapid rise was fueled by aggressive expansion, celebrity endorsements, and massive investments. But cracks began
The Ordinary: Disrupting Beauty with Trust and Transparency
While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown.
1. Brand Philosophy :
-Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams).
-Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi
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0 replies6 likes
shubham kaushal
Building EveOut • 1m
Testing the first push notification, right next to the Medial app! That was on 2nd Oct 2024
#vhvh 🤣
Hi we have recreated SRK favourite Scent Tamdao diptique and Dunhill icon…..and many more celebrity perfumes
0 replies3 likes
Aryan Sorathiya
Hey I am on Medial • 9m
When we buy a product, we don't always focus on the product itself but often on the person, like a celebrity or cricketer, who endorses or uses it. This is true in many cases. Do you agree?
10 replies9 likes
Jaswanth Jegan
Founder-Hexpertify.c... • 11m
“During the Gold rush,Sell shovels”
Hence proved !!
Indian Government in a aggressive mood.
Hope the central and north indian states catch up with this instead of playing the regular religious caste politics.
0 replies4 likes
Thatmoonemojiguy
A guy with lot's of ... • 9d
🧲 Push vs Pull — Why CRED Didn’t Chase Customers 🌝
Most startups follow the default playbook:
Find a problem → Build a solution → Push it out through marketing, sales, and ads.
This is called a push strategy.
You identify a pain point and push yo