Back
Anonymous
Hey I am on Medial • 11m
13. Relationship Marketing and CRM (Customer Relationship Management) • Kotler highlights the shift from transactional marketing to relationship marketing. Companies should invest in long-term relationships with customers by using CRM systems to personalize experiences and increase customer lifetime value 14. Marketing in the Global Economy • Kotler stresses the importance of thinking globally. Companies must be aware of global market trends and cultural differences, adapting their strategies accordingly. Globalization and localization both play a role in successful marketing 15. Marketing and Innovation • Marketing and innovation go hand in hand. To stay competitive, businesses must constantly innovate, not just in product development but also in marketing tactics and customer engagement 16. Marketing Accountability • Marketing needs to show measurable results. Kotler advocates for marketing accountability, where the effectiveness of marketing strategies is evaluated based on data and metrics like ROI (Return on Investment) 17. Customer Experience and Touchpoints • Every customer touchpoint matters in marketing. From pre-sale to post-sale, delivering a consistent, positive customer experience is key to building loyalty 18. Marketing in a Changing Environment • Kotler discusses how marketers must adapt to shifts in consumer preferences, technology, economic conditions, and competitive landscapes. Being agile and responsive to change is critical
More like this
Recommendations from Medial
Anonymous
•
The Institute of Chartered Accountants of India • 2m
hi anyone who have purchased premium jobs. would like to know what kind of jobs are available. My connection have experience in crm tools, client relationship, content writing ugc based, analytics and market research & strategy. Skills - Graphic
See More
Mayank Kumar
Strategy & Product @... • 1y
How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club
See More
Sagar mishra
Supply chain managem... • 7m
Need a team of 8professional executors 1.Web & app developer 2.Digital marketing expert 3.finance & account executive 4.Customer relationship manager (CRM) 5.Product Head 6.Payments gateway expert 7.Team leader with Tech skills 8.Business deve
See More
Mesride Tech
Software hamara, bus... • 1y
Must have softwares for startups : 1. CRM : Manage your relationship with customers 2. Accounting : have a check on in & out financials 3. Invoice : to make invoices fast 4. GST billing : to manage GST 5. HR Management: to manage your human resource
See More
Black crayon
Hey I am on Medial • 8m
🤖 Imagine handling CRM, marketing, accounting, and more — just by prompting AI. Is this the future you need?Would AI automation across CRM, marketing, and finance simplify your business operations? #AI #BusinessAutomation #StartupValidation #Product
See More
Download the medial app to read full posts, comements and news.