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Don't go with subscription model. Because there are many and its hard to sell to businesses. Take commission based approach. This will excite the businesses more because if you can give them business they will be happy to give something back. and rep

How do you ensure they pay you commission for the sales? I always thought of it but found that subscription was just easier for both parties. On what basis will the commissions be based off? Will they have to show their sales every month?

subscription is easier to sell but but hard to retain. Pick a specific item and run campaigns or whatever needed for it. You take the control of purchase. Ask customer to pay you. So that you can keep the commission and pay the business back.

Won't that just be making the payment process longer? Have you got success with a model like that. Sure a contract can work between you and your client but how many people have agreed to this and are doing it?

We are running a service called Bolty. We deal with denting and painting for cars. We partnered with service providers on the commission model and we are doing very well. Although I know a lot of people and agencies doing digital marketing with a fix