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. • 8m

Hi Medial fam, Posting for the first time and need some urgent help. Gained a lot from this platform and the multiple viewpoints i read here for the past few months. My idea targets age group 50+ in the initial phases. But i am finding it a bit diff

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Nandha Reddy

Co-Founder & CSO @Me... • 8m

hello 👋. seen the form and understood something (correct me if I am wrong) Understanding :- 1.) You are trying to provide a ayurvedic meal that's designed according to the condition of an elderly, tailored specifically for them by a nutritionist. 2.) you are being as a middle man and providing services you charge a monthly subscription for that. 3.) you also provide the food that's being prescribed by a nutritionist. positives :- 1.) targeting elderly people's health is directly or indirectly should be taken care by their children and they do it. (you get a good number of customers initially to test). 2.) consulting doctors with elderly constantly makes them on track.

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P

. • 8m

NANDHA really appreciate the detailed feedback. Your understanding is correct to a broad level, but it has more caveats. Will make a detailed post on it soon. Regarding the TG, it's not exactly the elderly/bedridden but rather 50-65 abled people who have now started developing early physical warnings for diseases that could turn serious. They struggle with personal nutrition and sometimes even negligent of it. They have the time and money to heal but little consistency or enthusiasm. This is one problem their 20-30 year old children are really concerned with. Regarding the food angle, the service focuses on fresh nutrition as ayurvedic techniques of cooking and consumption schedules are also different in many aspects. Apart from this, i have a very detailed vision for expanding on this, which will come out in a phased manner over many years to come.

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