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Idea #2 - India has a 151,000 km highway network, and whenever I drive on highways, I often feel like eating or drinking something. But I usually have to pull over, get out, place an order, and either eat there or bring the food back to the car. Ofte

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Wakar

Turning ideas into B... • 7m

I’m thinking of starting with five food centers along the 40km Delhi-Gurgaon expressway. These centers will be located just off the road for easy access, with a designated lane where cars can stop. We’ll offer fast food items like burgers, rolls, sandwiches, patties, cold coffee, milkshakes, and mojitos, all prepared within 5-10 minutes. Customers will see our boards and place orders via WhatsApp or our app, where we’ll fetch their live location and direct the order to the nearest center. Once the order is ready, we’ll notify the customer which center to pick up from, and the food will be delivered directly to their car. I don’t want to aggregate restaurants or dhabas that offer dining experiences. Initially, this will be a fast food corner concept, but we could expand to include dine-in options once it grows. The Delhi-Gurgaon expressway is an ideal starting point, given the daily office and college commuters. Investment is needed, but the concept should attract interest.

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