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Namma yatri case study: Introduction: Namma Yatri is a public transport initiative launched by the Bangalore Metropolitan Transport Corporation (BMTC) in 2018 to improve transportation services in Bengaluru. Objective: The primary goal of Namma Yatri
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Rapido, India’s two-wheeler ride-hailing startup, disrupted the market by focusing on untapped, sub-premium segments. While giants like Uber and Ola catered to premium customers, Rapido targeted smaller opportunities with affordable and fast two-whee
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Bachelor Mate: Simplifying Life for Urban Bachelors Bachelor Mate is an all-in-one platform designed for young professionals and students relocating to urban hubs like Gurgaon and Pune. Facing challenges like securing affordable accommodations, reli
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How a ₹60 Bike Ride Disrupted Billion-Dollar Giants like Ola & Uber? While Ola and Uber fought for dominance in India's metros, Rapido quietly conquered Tier 2 and 3 cities with one simple idea: affordable, fast, and reliable bike taxi's. Here’s ho
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