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Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se

Behavioral finance shows that money decisions aren’t made with logic—they’re driven by emotion. Fear, greed, and regret often dictate whether we buy, sell, or freeze. That’s why people panic-sell in crashes or chase trends in rallies. It’s not about

What is RG Kar Medical College r*pe and mu*der case? On August 2024 the body of 31-year-old postgraduate trainee was found dead in a seminar room at RG Kar Medical College and Hospital in Kolkata. Her body bore multiple injuries, and initial autopsy

Just watched Mike Krieger (Instagram co-founder, now CPO at Anthropic) drop a 30-min masterclass on product thinking, and it’s gold for any founder or PM building in 2025. Here are my key takeaways, timestamped and with real talk 👇 🔹 (00:00) “Whe

How We Helped a Client Avoid Insider Trading Pitfalls Meet Rajesh (Name Changed), a senior executive at a rapidly growing tech company. Rajesh had always been diligent in his work, but a recent company project landed him in unfamiliar legal territor

Newton cracked the laws of motion, but not the laws of markets. He lost a fortune in the South Sea Bubble. 🚨 Isaac Newton, one of history’s greatest minds, was badly burned by the South Sea Bubble—his story famously demonstrates that intellect alon

Understanding the Perception Gap with AI in Taxation 🤖➡️💼 We talk a lot about the potential of AI, but why is there hesitation when it comes to something as crucial as taxation? 🤔 I've been pondering the perception gap surrounding the adoption o