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Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se

UPI/QR made cash-only habits inconvenient. WhatsApp groups replaced SMS. Cloud links replaced pen drives. Ride apps beat standing by the road and waving. The first movers didn’t have extra skills; they had less attachment, more awareness. Make adapta

Survival: The Truth of success! When Charlie Rose asked Michael Moritz, the billionaire head of Sequoia Capital, about the secret to the firm's long-standing success, Moritz highlighted their longevity. While many venture capital firms thrive for ju

“You don’t need a developer. You need a problem solver.” A lot of founders hire coders thinking it’ll solve their chaos. But here’s the truth: Code doesn’t fix broken systems. An app won’t help if your operations are messy. A fancy dashboard mea

7 Costly Mistakes Entrepreneurs Make Because of Self-Doubt Insecurity can silently sabotage even the most promising businesses. Here are the most common mistakes business owners make due to self-doubt, fear, or imposter syndrome — and how to avoid t

What is RG Kar Medical College r*pe and mu*der case? On August 2024 the body of 31-year-old postgraduate trainee was found dead in a seminar room at RG Kar Medical College and Hospital in Kolkata. Her body bore multiple injuries, and initial autopsy

How We Helped a Client Avoid Insider Trading Pitfalls Meet Rajesh (Name Changed), a senior executive at a rapidly growing tech company. Rajesh had always been diligent in his work, but a recent company project landed him in unfamiliar legal territor

Understanding the Perception Gap with AI in Taxation 🤖➡️💼 We talk a lot about the potential of AI, but why is there hesitation when it comes to something as crucial as taxation? 🤔 I've been pondering the perception gap surrounding the adoption o

So... Alexandr Wang — billionaire tech wizard, founder of Scale AI, and the guy currently helping Meta flirt with superintelligence — just said something insane on a podcast. “I probably won’t have kids until Neuralink is ready.” 👀 Yeah. Not unti

Wake up, this is the GREATEST time to build a startup in 30 years.. The words of Greg Isenberg, CEO of latecheckoutplz 👇🏻 I say this as a 36 year old who's built/sold 3 companies, been part of companies that have raised billons and seeded multipl