What is Ripple effect? 🤔 Festivals are also called economic drivers of India -> because festivals are the one which creates Consumption boom, Seasonal employment, Export income, Capital investment -> Whenever festivals approaches they increases the demand of traditional clothes like saree and kurta along with rise in demand of Jewelry and sweets by 25% and 40% respectively 🤯 -> In Maharashtra Raigarh district more than 2000+ sculptors together alone makes almost 30-35 lakh sculptures of Ganpati Bappa 😬 and earn upto 600cr 🤯 from this one activity alone -> And would you believe just a couple of years back even the idols of Bappa were also imported from China 😮 but now it has drastically reduced thanks to CAIT campaign -> Many indians also live in abroad and thus this festival gives them an opportunity to connect with their culture and thus increasing the exports -> Due to Increasing international tourism businesses invest more capital in their businesses
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