lets say there is a clothing retail store if I invest x amount in it and start it I will have some sales , expenses and profit which I take home now the problem is rent increases every year by 10% , staff cost increases every year by 10% but the price of per cloth is not increasing by 10% every year , even in last 5 years due to so much online competition and offline more shops opening the prices are not increased a single rupee nor the customers foot fall is increasing since the shop is in a particular location and its range from which its customers come are bound let's say 20 km so the foot fall is also not increasing neither the prices increasing nor the customers increasing and also you cannot increase the products in store as space is limited so overall per store expenses increasing by 10% but revenue not increasing with the same pace so how to deal with such problem if we increase number of stores problem still remains as situation is same at per store level
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