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Would you rather focus on building a loyal customer base or a large social media following?

Day 57: The Power of Storytelling in the Startup World Storytelling is an essential tool for any startup looking to capture the hearts and minds of its audience. In the bustling startup ecosystem of Bengaluru, a compelling narrative can be the differ

Tohands, the startup producing smart calculators for small businesses has completed the delivery of its 1st Million Units in 262 days. Remarkable feat, since the customer base is quite loyal to their old way of doing things.

Day 56: Building a Strong Brand Identity in Bengaluru's Competitive Landscape Building a strong brand identity is crucial for any startup looking to make a mark in Bengaluru's competitive landscape. Here are some key strategies to consider: *

This is what said the current CEO of Lamborghini Stephan Winkelmann on recent India visit. If you are building any product, make sure that it exceeds their expectations and leaves a positive impact so they can suggest to others. And in this proce

Fabindia was founded in 1960, by the initiative of John Bissell, initially Fabindia started by exporting home furnishings, championing rural artisans. Fast-forwarding to today, Fabindia boasts over 341 stores (as of July 2020) across India and abroad

🚀 Demystifying Marketing: Part 2 - How to Do Marketing 📈 Point - 1 Understand Your Audience 🤔 Previously, we discussed what marketing truly is, breaking down misconceptions and emphasizing understanding your audience, crafting genuine connecti

🚀 Demystifying Marketing: Your Complete Guide 📈 Hey everyone! Let's dive into the world of marketing. It's more than flashy ads; it's about understanding people, forging connections, and addressing their needs. Understanding Marketing: Marketin

How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club

Startup Simulations #1 Your startup, let's call it "Freshfoods," has been delivering organic, locally-sourced meal kits for the past year. You've gained a loyal customer base and have been steadily growing. However, things have taken a turn. Your m