Agritech is tough, validation of Idea among farmers if tough because of their reluctancy to reply properly, identifying and connecting with right farmers is itself a challenge.
I am working in farm machinization field, after meeting 100's of farmers
Most Indian farmers own small plots of land. They don't have the scale to justify buying expensive equipment. Plus, getting enough farmers to pool resources for shared equipment is a logistical nightmare.
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Another way to look at this? Ola’s March sales > 3x of Ather’s March sales!
And it gets more exciting.
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What next for Ather? A Hero subsidiary status? 😅😅
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Whenever Ather Energy’s in need of more money, Hero pounces in.
-> This was evident in the Sep rights issue where