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Wakar

Turning ideas into B... • 10m

A Kolkata startup offers DNA test kits where users collect a mouth swab, and the company provides a personalized diet chart based on the results. While the concept is innovative, the service is costly at ₹25,000, and many people are unaware of the link between DNA and diet. The market is currently small but has potential for growth. Success will depend on effective marketing, data handling, government approvals, and partnerships with certified DNA testing centers. Scientific research supporting DNA's role in digestion can help build credibility. https://easydna.in/dna-tests/dna-diet-and-healthy-weight-test/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2373379/

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