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Rajan Paswan

Stealth • 5m

Hack Used By Startup #5 How a Dog DNA Startup Unleashed a Poop-Powered Loyalty Program!!! The Challenge: "Pawprints & Pedigrees," a startup offering dog DNA testing kits, faced tough competition in a crowded market dominated by big players. The Approach: To grab attention and attract new customers, they knew they needed a unique approach. The Strategy: They decided to use something every dog owner has plenty of – dog poop. The Twist: They launched the "Pooprints for Pups" loyalty program, offering free DNA testing kits in exchange for a sample of the dog's poop. The Outcome: The program became a social media hit, sparking funny discussions and getting lots of media coverage. Dog owners loved the unconventional idea and got valuable insights into their pet's health and breed. Plus, they earned loyalty points for exclusive rewards. This creative strategy helped Pawprints & Pedigrees stand out and build a strong connection with their audience.

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