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Tips for generating logo and name for your business: 1. Understand Your Business: Start by understanding your business's mission, values, target audience, and unique selling points. This will guide the branding process and help you come up with rele

Did you know that Nike once had a different logo before the iconic Swoosh we know today? The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-rec

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

Branding & IP: A Powerful Duo In today's competitive market, a strong brand is your company's most valuable asset. But your brand is intrinsically linked to intellectual property (IP). Your logo, tagline, and even your brand voice are all protectabl

Co-Founder/Partner - Ladies Handbag Business Role Overview: The Co-Founder/Partner will work collaboratively to establish, grow, and manage a high-quality ladies' handbag brand from concept to market. This role is ideal for someone passionate about f

Co-Founder/Partner - Ladies Handbag Business Role Overview: The Co-Founder/Partner will work collaboratively to establish, grow, and manage a high-quality ladies' handbag brand from concept to market. This role is ideal for someone passionate about

Why I’m Betting on the Old Economy as a Startup Founder... Startups today chase tech trends—AI tools, streaming apps—but most burn cash without profits. Only a few, like GPT or Gemini, succeed, while others struggle in overcrowded markets. Old eco

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

5 Marketing and Branding tips that will help you as a new freelancer and a business owner to attract customers and awareness about you and your business: 1. Understanding Your Target Audience:- By understanding your audience’s needs, and behaviors

Welcome to BUSINESS STORIES Ep-1 You might have heard the name BLACKROCK But do you know the origin story ? Read this out ●INTRODUCTION ● BlackRock was founded in 1988 by Larry Fink, Robert S. Kapito, Susan Wagner, Barbara Novick, Ben Golub