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The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Bewakoof is hiring for various internship positions. Open Positions: 1. SEO Internship Get hands-on experience with search engine optimization and content strategies. 2. HR Internship Learn and contribute to recruitment, employee engagement, and p

Tips for generating logo and name for your business: 1. Understand Your Business: Start by understanding your business's mission, values, target audience, and unique selling points. This will guide the branding process and help you come up with rele

*Company Name:** Tadpole **Industry:** Clothing Manufacturing **Business Model:** Tadpole focuses on designing, manufacturing, and distributing high-quality, eco-friendly apparel. Our product line includes a variety of styles, catering to both men

Wefyx is a brand consultancy dedicated to helping startups build, grow, and succeed with expert branding, marketing, and technology solutions. We create strong brand identities, engaging digital experiences, and seamless customer interactions to give

As I prepare to launch my fox nut business, I recognize the importance of gaining comprehensive market knowledge to ensure its success. To achieve this, I am seeking guidance from various business platforms that specialize in market research and cons

Did you know that Nike once had a different logo before the iconic Swoosh we know today? The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-rec

Brand Manager – Mumbai, Maharashtra We’re looking for a Brand Manager to build and grow our brand in India. Responsibilities: Understand consumer preferences across India. Define brand positioning and communication strategy. Use market insights

Does India have any platform that actively tracks consumer behavior and pain points? As India rapidly grows, understanding what consumers are buying, struggling with, or expecting is crucial. A centralized platform that maps consumer behavior, trend

Branding & IP: A Powerful Duo In today's competitive market, a strong brand is your company's most valuable asset. But your brand is intrinsically linked to intellectual property (IP). Your logo, tagline, and even your brand voice are all protectabl